The Causal Effect of Service Satisfaction on Customer Loyalty.
Guofang HuangK. SudhirPublished in: Manag. Sci. (2021)
Keyphrases
- customer loyalty
- service quality
- customer satisfaction
- data mining
- potential customers
- user satisfaction
- marketing strategies
- service providers
- electronic commerce
- quality of service
- business decisions
- machine learning
- call center
- data management
- business intelligence
- database
- data warehouse
- information technology
- competitive advantage
- data analysis
- website
- real world