An Intelligent CRM System for Identifying High-Risk Customers: An Ensemble Data Mining Approach.
Kin Keung LaiLean YuShouyang WangWei HuangPublished in: International Conference on Computational Science (2) (2007)
Keyphrases
- high risk
- customer relationship management
- marketing strategies
- customer segmentation
- risk factors
- neural network
- data mining applications
- customer behavior
- prostate cancer
- ensemble methods
- learning algorithm
- deformable models
- machine learning
- data mining
- statistical models
- decision support system
- data analysis
- pattern recognition
- abnormal behavior