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Digital Marketing knowledge transfer to a rule-based reasoning system for massive optimization of campaigns.
Fernando Perales
Ignacio Martínez
Javier Bielsa
Jose Cabanillas
Francisco Rodríguez
Published in:
RuleML+RR (Supplement) (2020)
Keyphrases
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knowledge transfer
rule based reasoning
social media
case based reasoning
transfer learning
knowledge sharing
databases
artificial intelligence
knowledge representation
decision support system
learning tasks
data mining
information retrieval
decision making
social networks
data analysis