Strategic business leadership through innovation and globalisation: a case study of Ranbaxy Limited.
B. BowonderNrupesh MastakarPublished in: Int. J. Technol. Manag. (2005)
Keyphrases
- case study
- knowledge management
- organizational structure
- business intelligence
- business models
- strategic planning
- business processes
- business process
- competitive environment
- information systems
- decision making
- business strategy
- strategic management
- strategic decisions
- business environment
- technological innovation
- private sector
- data mining
- short and long term
- business rules
- return on investment
- real world
- competitive advantage
- test bed
- electronic commerce
- technology transfer
- supply chain management
- strategic alignment
- small and medium sized