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The role of online seller reviews and product price on buyers' willingness-to-pay: a risk perspective.

Jianan WuEdgardo Arturo Ayala Gaytán
Published in: Eur. J. Inf. Syst. (2013)
Keyphrases
  • online marketplaces
  • online markets
  • online auctions
  • security services
  • feedback mechanisms
  • product reviews
  • purchase decision
  • perceived risk
  • online learning
  • customer reviews
  • search costs
  • real time