A Statistical Analysis Between Consumer Behavior and a Social Network Service: A Case Study of Used-Car Demand Following the Great East Japan Earthquake and Tsunami of 2011.
Yuya ShibuyaHideyuki TanakaPublished in: Rev. Socionetwork Strateg. (2018)
Keyphrases
- consumer behavior
- statistical analysis
- social networks
- online shopping
- social network analysis
- service quality
- web services
- online social networks
- service providers
- online consumer
- marketing strategies
- social networking
- mobile phone
- management system
- case study
- customer satisfaction
- purchasing behavior
- user model
- decision support system
- perceived usefulness
- web portal
- mobile devices