E-Commerce Adoption by Micro Firms: A Qualitative Investigation in the UK Tourism Sector.
Cindy MillmanPublished in: Int. J. Online Mark. (2011)
Keyphrases
- small and medium sized enterprises
- electronic commerce
- tourism industry
- information technology
- network externalities
- quantitative and qualitative
- internet enabled
- information and communication technologies
- qualitative and quantitative
- mobile commerce
- information systems
- qualitative reasoning
- qualitative models
- hong kong
- higher education
- qualitative analysis
- economic development
- user acceptance
- technology adoption
- perceived risk
- mobile technologies
- anecdotal evidence
- website