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Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand.

Ahmad DaowdRuaa HasanTillal EldabiPiyya Muhammad Rafi-ul-ShanDongmei CaoNaphat Kasemsarn
Published in: J. Enterp. Inf. Manag. (2021)
Keyphrases
  • factors affecting
  • factors influencing
  • real time
  • end users
  • response time
  • search engine
  • social media
  • software engineering
  • service providers