BBVA's Data Monetization Journey.

Elena Alfaro Marco Bressan Fabien Girardin Juan Murillo Ida Asadi Someh Barbara H. Wixom

Published in: MIS Q. Executive (2019)

Keyphrases

data sets
knowledge discovery
data collection
complex data
data structure
data analysis
image data
social networks
data quality
raw data
application domains
statistical analysis
data processing
data sources
high quality
training data
computer systems
association rules
temporal information
case study
historical data