An Improved Contextual Advertising Matching Approach based on Wikipedia Knowledge.

Zongda Wu Guandong Xu Yanchun Zhang Peter Dolog Chenglang Lu

Published in: Comput. J. (2012)

Keyphrases

contextual advertising
knowledge base
expert systems
prior knowledge
knowledge representation
semi supervised
data mining techniques
website
knowledge discovery
text mining
language model
bag of words
named entities