Using Google Analytics to Evaluate the Usability of E-Commerce Sites.
Layla HasanAnne MorrisSteve G. ProbetsPublished in: HCI (10) (2009)
Keyphrases
- website
- social media
- search engine
- learning analytics
- electronic commerce
- usability evaluation
- big data
- data mining
- user experience
- business intelligence
- usability problems
- cloud computing
- web pages
- google search
- business analytics
- user acceptance
- usability testing
- mobile devices
- user satisfaction
- data mining technology
- decision support
- end users
- information technology