The Use of Internet as a Marketing Tool - Evaluating the Websites of Spain's Top Restaurants.
Francisco Javier Miranda GonzálezSergio RubioAntonio Chamorro MeraM. Soledad JanitaPublished in: DCNET/ICE-B/OPTICS (2012)
Keyphrases
- website
- internet users
- online marketing
- internet marketing
- internet usage
- potential customers
- social networking websites
- internet search engines
- decision making
- internet advertising
- long term
- online advertising
- marketing strategies
- search engine marketing
- web portal
- recommender systems
- web pages
- financial services
- information retrieval
- customer relationship management
- software tools
- information services
- online sources
- online consumer