Spamalytics: an empirical analysis of spam marketing conversion.
Chris KanichChristian KreibichKirill LevchenkoBrandon EnrightGeoffrey M. VoelkerVern PaxsonStefan SavagePublished in: Commun. ACM (2009)
Keyphrases
- spam detection
- spam filtering
- website
- consumer behavior
- decision making
- data mining
- customer relationship management
- long term
- social bookmarking systems
- predictive modeling
- data mining technology
- marketing strategies
- anti spam
- telecommunications industry
- customer service
- mobile advertising
- target audience
- purchase behavior
- short and long term
- financial services
- database marketing
- data conversion
- spam filters
- viral marketing
- web spam
- customer behavior
- direct marketing
- high tech
- online advertising
- learning algorithm