Understanding Consumers' Trust in Internet Financial Sales Platform: Evidence from "Yuebao".
Shuang SunTao WangLin ChenMeng WangPublished in: PACIS (2014)
Keyphrases
- consumer trust
- online consumer
- online retailers
- internet shopping
- influence factors
- internet usage
- decision making
- online shopping
- health information
- online markets
- client server architecture
- search advertising
- trust model
- social media
- real time
- financial data
- internet users
- fraud detection
- trust evaluation
- purchase intention