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Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization.
Anup Kumar
Amit Adlakha
Kampan Mukherjee
Published in:
Ind. Manag. Data Syst. (2016)
Keyphrases
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information systems
life cycle
databases
information processing
search strategy
customer behavior
cross selling
knowledge management
modeling language
selection strategy