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An empirical examination of location-based mobile advertising effectiveness from value perspective.

Liming WangYanni LiuJicheng Wu
Published in: Int. J. Wirel. Mob. Comput. (2017)
Keyphrases
  • mobile advertising
  • website
  • genetic algorithm
  • mobile devices
  • real time
  • machine learning
  • decision trees
  • database systems
  • bayesian networks
  • search algorithm
  • expert systems
  • email
  • probabilistic model
  • user satisfaction