Information Technology's Impact on Marketing Strategy of Consumer Demand.
Xuelian LiaoAihua MengPublished in: CSIA (2) (2020)
Keyphrases
- marketing strategies
- information technology
- consumer behavior
- direct marketing
- information systems
- database marketing
- customer relationship management
- knowledge management
- life cycle
- customer satisfaction
- support systems
- electronic commerce
- market segments
- lead time
- data mining applications
- knowledge based systems
- data warehouse
- management system
- learning environment
- information retrieval
- databases