Impact of Social Influence on Individuals' Adoption of Social Networks in SMEs.

Majharul Talukder Ali M. Quazi Dede Djatikusumol

Published in: J. Comput. Sci. (2013)

Keyphrases

social influence
social networks
technology adoption
social factors
social interaction
technology acceptance
small and medium sized enterprises
network effects
social relationships
network structure

social network data
early adopters
online communities
social psychology
user preferences
online social
social network analysis
social dynamics
behavioral intention

influence propagation
individual level
social relations
viral marketing
information systems
social structure
social graph
social groups
power law distribution

technological innovation
virtual communities
community detection
small and medium enterprises
online social networks
user behavior
social media
recommender systems
adoption decisions