Impact of Social Influence on Individuals' Adoption of Social Networks in SMEs.
Majharul TalukderAli M. QuaziDede DjatikusumolPublished in: J. Comput. Sci. (2013)
Keyphrases
- social influence
- social networks
- technology adoption
- social factors
- social interaction
- technology acceptance
- small and medium sized enterprises
- network effects
- social relationships
- network structure
- social network data
- early adopters
- online communities
- social psychology
- user preferences
- online social
- social network analysis
- social dynamics
- behavioral intention
- influence propagation
- individual level
- social relations
- viral marketing
- information systems
- social structure
- social graph
- social groups
- power law distribution
- technological innovation
- virtual communities
- community detection
- small and medium enterprises
- online social networks
- user behavior
- social media
- recommender systems
- adoption decisions