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The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand.

Ali Ahmed AbdelkaderHussein Moselhy Syead Ahmed
Published in: Int. J. Online Mark. (2019)
Keyphrases
  • consumer products
  • matrix factorization
  • automatic identification
  • social media
  • data sets
  • information retrieval
  • image sequences
  • online advertising