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Drive a Website Performance Using Web Analytics: A Case Study.
Constantinos K. Coursaris
Wietske van Osch
Carolina López-Nicolás
Francisco J. Molina-Castillo
Nicolas Rapp
Published in:
AMCIS (2013)
Keyphrases
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website
web pages
web content
web users
case study
web information
web server
web navigation
log files
internet users
web mining
web logs
web usage mining
web resources
web data
search engine
business intelligence
end users
web design
website design
test bed
web applications
user sessions