The Influence of Social Presence on Customer Intention to Reuse Online Recommender Systems: The Roles of Personalization and Product Type.
Jaewon ChoiHong Joo LeeYong Cheol KimPublished in: Int. J. Electron. Commer. (2011)
Keyphrases
- recommender systems
- social presence
- internet shopping
- product recommendation
- online learning
- instant messaging
- collaborative filtering
- user profiles
- communication tools
- discussion forums
- computer mediated
- user preferences
- product information
- user model
- online stores
- computer mediated communication
- distance learning
- computer conferencing
- product reviews
- significantly higher
- data collection
- online course
- social interaction
- collaborative learning