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A computer-based approach for analyzing consumer demands in electronic word-of-mouth.

Chung-Yi LinShu-Yi LiawChao-Chun ChenMao-Yuan PaiYuh-Min Chen
Published in: Electron. Mark. (2017)
Keyphrases
  • electronic word of mouth
  • positive or negative
  • online reviews
  • purchase intention
  • information systems
  • e learning
  • electronic commerce
  • attitudes toward
  • online shopping
  • sentence level