Avoidance Behavior toward Social Network Advertising: Dimensions and Measurement.

Xiaodong Li Yanping Zhang Jingjing Yao

Published in: WHICEB (2020)

Keyphrases

social networks
social network analysis
social behavior
link prediction
neural network
social interaction
online social networks
consumer behavior
information retrieval
multi dimensional
online communities
human behavior
social network data
viral marketing
social connections