The value of seller trustworthiness in C2C online markets.

Troy J. Strader Sridhar N. Ramaswami

Published in: Commun. ACM (2002)

Keyphrases

online markets
consumer trust
search costs
transaction costs
online marketplaces
electronic markets
electronic commerce
third party
seller agents
influence factors
software agents
stock exchange
online auctions
competitive market
electronic marketplaces
portfolio selection
complex systems