Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector.
Honghua HanJason Jie XiongKexin ZhaoPublished in: Inf. Syst. E Bus. Manag. (2022)
Keyphrases
- social media
- online consumer
- consumer products
- consumer behavior
- viral marketing
- social networking
- long tail
- network externalities
- information goods
- social networks
- online social networks
- life cycle
- information systems
- social media platforms
- online shopping
- product design
- social media data
- potential customers
- data mining
- small and medium sized
- early adopters
- e government
- online marketing
- higher education
- user generated content
- social interaction
- social networking sites