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Impact of Customer Perception of Value Co-Creation for Personalization in Online Shopping.
Jensolin Abitha Kumari J.
Preeti R. Gotmare
Published in:
Int. J. E Bus. Res. (2022)
Keyphrases
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online shopping
customer satisfaction
consumer behavior
service quality
customer preferences
mobile commerce
satisfaction degree
online retailers
electronic commerce
user satisfaction
context aware
marketing strategies
information systems
recommender systems
purchase intention