Exploring the continuance intentions of consumers for B2C online shopping: perspectives of fairness and trust.
Yen-Ting ChenTsung-Yu ChouPublished in: Online Inf. Rev. (2012)
Keyphrases
- online shopping
- service quality
- purchase intention
- online retailers
- online consumer
- customer satisfaction
- electronic commerce
- consumer behavior
- trust model
- personal information
- shopping behavior
- continuance intention
- satisfaction degree
- mobile commerce
- website
- internet usage
- quality of service
- service providers
- user satisfaction
- consumer trust
- virtual communities
- theory of planned behavior
- real time
- competitive advantage