A Poisoned Chalice: Impact of Introducing a Store on Social Media Fan Pages on Customer Engagement and Product Sales.
Shuting Ada WangSunil WattalPublished in: HICSS (2018)
Keyphrases
- social media
- potential customers
- customer support
- customer base
- customer service
- customer preferences
- website
- consumer products
- customer behavior
- customer requirements
- electronic commerce
- product information
- customer satisfaction
- web pages
- consumer behavior
- search engine
- product catalogs
- service quality
- web users
- marketing strategies
- user generated content
- online stores
- big data
- social media platforms
- life cycle
- social networks