PPAD: Privacy Preserving Group-Based ADvertising in Online Social Networks.
Sanaz Taheri BoshrooyehAlptekin KüpçüÖznur ÖzkasapPublished in: IACR Cryptol. ePrint Arch. (2018)
Keyphrases
- privacy preserving
- online social networks
- social networks
- viral marketing
- privacy preserving data mining
- privacy preservation
- social networking
- vertically partitioned data
- multi party
- private information
- social relationships
- social media
- data privacy
- sensitive information
- network structure
- privacy protection
- privacy sensitive
- horizontally partitioned data
- private data
- horizontally partitioned
- preserving privacy
- record linkage
- privacy requirements
- social ties
- access control
- sensitive data
- naive bayesian classification
- secure multiparty computation
- social network analysis
- privacy issues
- social context
- data mining
- privacy guarantees
- mobile devices
- differential privacy
- privacy concerns