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Comarketing Alliances: Should You Contract on Actions or Outcomes?

Pavan Rao ChennamaneniRamarao Desiraju
Published in: Manag. Sci. (2011)
Keyphrases
  • supply chain
  • plan recognition
  • decision theoretic
  • multiple agents
  • revenue sharing
  • data sets
  • search engine
  • multi agent
  • goal directed