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BERT4CTR: An Efficient Framework to Combine Pre-trained Language Model with Non-textual Features for CTR Prediction.

Dong WangKavé SalamatianYunqing XiaWeiwei DengQi Zhang
Published in: KDD (2023)
Keyphrases
  • language model
  • probabilistic model
  • textual features
  • information retrieval
  • n gram
  • language modeling
  • prediction accuracy
  • pre trained
  • query expansion
  • speech recognition
  • expectation maximization