Arbitrage opportunities across sponsored search markets.
Tian-Ming BuXiaotie DengQi QiPublished in: Theor. Comput. Sci. (2008)
Keyphrases
- sponsored search
- click prediction
- sponsored search auctions
- online markets
- search engine
- online advertising
- financial markets
- competitive market
- web search
- click models
- click through rate
- computational advertising
- stock price
- search costs
- user experience
- user behavior
- electronic commerce
- search behavior
- website
- display advertising
- digital libraries
- data mining