Influence of LPG retail branding on household customer preference in Luzon, the Philippines using Conjoint Analysis.
Joshua Grenel L. ArmeaYogi Tri PrasetyoReny NadlifatinSatria Fadil PersadaThanatorn ChuenyindeePublished in: ICEMC (2022)
Keyphrases
- multi attribute
- multi criteria
- customer behavior
- personality traits
- point of sale
- influence factors
- domain independent
- electronic commerce
- social influence
- customer satisfaction
- customer knowledge
- preference elicitation
- retail banking
- data sets
- preference relations
- utility function
- supply chain
- decision making
- neural network