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A framework of social media engagement: Case studies with food and consumer organisations in the UK and Ireland.

Panos PanagiotopoulosLiran Christine ShanJulie BarnettÁine ReganÁine McConnon
Published in: Int. J. Inf. Manag. (2015)
Keyphrases
  • case study
  • social media
  • main contribution
  • electronic commerce
  • conceptual framework
  • information technology
  • open source
  • database
  • computer science
  • lessons learned
  • literature review
  • south africa