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Characteristics of online group-buying website and consumers intention to revisit: the moderating effects of visit channels.

Tong CheZeyu PengZhongsheng Hua
Published in: Electron. Commer. Res. (2016)
Keyphrases
  • group buying
  • website
  • electronic commerce
  • test bed
  • business models
  • incentive mechanism
  • reverse auction
  • website design
  • web pages
  • case study
  • multi dimensional