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Causal Inference in the Presence of Interference in Sponsored Search Advertising.
Razieh Nabi
Joel Pfeiffer
Denis Charles
Emre Kiciman
Published in:
Frontiers Big Data (2022)
Keyphrases
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causal inference
sponsored search advertising
additive noise
purchase behavior
abductive reasoning
nonmonotonic reasoning
causal models
discrete data
internet search engines
rare events
search advertising
search engine
worst case
information retrieval
lower bound
observational data
natural language
keywords