Diversity driven Query Rewriting in Search Advertising.
Akash Kumar MohankumarNikit BegwaniAmit SinghPublished in: CoRR (2021)
Keyphrases
- query rewriting
- search advertising
- query answering
- query optimization
- conjunctive queries
- spatial databases
- search engine
- xml queries
- data integration
- user behavior
- internet search engines
- query result
- query execution
- click prediction
- xpath queries
- direct marketing
- display advertising
- query evaluation
- complex queries
- tree patterns
- data exchange
- np hard
- database systems
- data mining