Consumer Behavior Research in Food Brand formation in the Digital Economy.
Sanjar EshmatovPublished in: ICFNDS (2022)
Keyphrases
- consumer behavior
- digital economy
- information technology
- electronic commerce
- network security
- business intelligence
- online shopping
- human capital
- marketing strategies
- purchasing behavior
- transaction costs
- online consumer
- information security
- computer networks
- personalized recommendation
- service quality
- perceived usefulness
- data mining
- personal information
- business processes
- supply chain
- case study