Exploring the Impacts of Social Networking on Brand Image and Purchase Intention in Cyberspace.
Hsing-Wen WangYen-Chun Jim WuTse-Ping DongPublished in: J. Univers. Comput. Sci. (2015)
Keyphrases
- social networking
- brand image
- social media
- purchase intention
- social networks
- online shopping
- personal information
- social networking sites
- data collection
- online social networks
- visual attention
- real time
- product quality
- micro blogging
- social networking services
- user behavior
- online communities
- user generated content
- online stores
- computer vision
- social networking websites
- human computer interaction