Mobile Ticketing Customers: How to Attract Them and Keep Them Loyal.
Marta Campos FerreiraCatarina FerreiraTeresa Galvão DiasPublished in: INTSYS (2020)
Keyphrases
- customer relationship management
- mobile devices
- mobile phone
- mobile applications
- customer service
- mobile commerce
- customer satisfaction
- handheld devices
- marketing strategies
- smart phones
- mobile networks
- mobile users
- computing environments
- mobile learning
- context aware
- multimedia
- customer requirements
- customer preferences
- content providers
- location aware
- mobile services
- mobile environments
- communication technologies