Cost-Effective Viral Marketing in the Latency Aware Independent Cascade Model.
Robert GwaderaGrigorios LoukidesPublished in: PAKDD (1) (2017)
Keyphrases
- cost effective
- viral marketing
- influential nodes
- diffusion models
- influence maximization
- social networks
- online social networks
- information diffusion
- low cost
- cost effectiveness
- social media
- social relationships
- greedy algorithm
- social influence
- website
- real time
- information retrieval
- network structure
- social network analysis
- denoising
- dynamic programming
- np hard
- objective function