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Impacts of Firm's Mimetic Isomorphic Behaviors on Customer Satisfaction from the Perspectives of Expectation Theory and Self-Determination Theory: An Approach of Hierarchical Linear Modeling.

Sheau-Hwa ChenKuo-Hsun Liao
Published in: IIAI-AAI (2014)
Keyphrases
  • customer satisfaction
  • theoretical framework
  • data analysis
  • knowledge discovery
  • study proposes