Mobile commerce in rural South Africa - Proof of concept of mobile solutions for the next billion mobile consumers.
Jörg DörflingerCarsten FriedlandMakeda MengistuChristian MerzSebastian StadtrecherKathrin PabstPublished in: WOWMOM (2009)
Keyphrases
- mobile commerce
- mobile devices
- south africa
- electronic commerce
- online shopping
- mobile users
- information and communication technologies
- mobile technologies
- mobile services
- mobile phone
- communication technologies
- mobile applications
- south african
- mobile learning
- data mining
- context aware
- end users
- information technology