A hedonic model for effective web marketing: an empirical examination.

Philip M. Tsang Sandy Tse

Published in: Ind. Manag. Data Syst. (2005)

Keyphrases

website
computational model
statistical model
management system
information retrieval
experimental data
web documents
information sources
high level
web pages
data mining
probabilistic model
prior knowledge
artificial neural networks
parameter estimation
theoretical framework
search engine