Content marketing through data mining on Facebook social network.
Saman ForouzandehHeirsh SoltanpanahAmir SheikhahmadiPublished in: Webology (2014)
Keyphrases
- social networks
- data mining
- social media
- online social networks
- online social
- social networking
- social networking sites
- user generated content
- social web
- online forums
- social relationships
- social networking websites
- social media platforms
- knowledge discovery
- social network analysis
- online communities
- viral marketing
- data mining technology
- customer relationship management
- data mining algorithms
- social media data
- data mining applications
- social graphs
- social activities
- social graph
- data analysis
- web content
- social interaction
- data mining techniques
- direct marketing
- predictive modeling
- database marketing
- machine learning
- social network sites
- social behavior
- social context
- association rules
- data mining methods
- heterogeneous social networks
- data warehouse
- web mining
- multimedia
- link prediction
- real world
- decision making
- metadata
- network structure
- customer segmentation
- social communities
- social connections
- information diffusion