Effect of user-generated content on website stickiness: the case of social shopping communities.
Christian HolsingRainer OlbrichPublished in: ICEC (2012)
Keyphrases
- user generated content
- social media
- website
- online social
- user generated
- website design
- social networking sites
- social web
- online social media
- recommender systems
- social networks
- social network sites
- user comments
- social capital
- social media content
- user communities
- online forums
- social interaction
- user contributed
- positive effects
- social relationships
- knowledge sharing
- social communities
- micro blog
- collaborative filtering
- discussion threads
- web pages