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Keyword Generation for Sponsored Search Advertising: Balancing Coverage and Relevance.
Han Nie
Yanwu Yang
Daniel Zeng
Published in:
IEEE Intell. Syst. (2019)
Keyphrases
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sponsored search advertising
sponsored search
purchase behavior
search advertising
auction mechanisms
search engine
internet search engines
information retrieval
keywords
online advertising
electronic markets
web search
test bed
budget constraints