Consumer' risk attitude based personalisation for content delivery.
Andreea MolnarCristina Hava MunteanPublished in: CCNC (2012)
Keyphrases
- content delivery
- purchase intention
- end to end
- multimedia
- content aware
- location aware
- peer to peer
- online shopping
- multimedia content
- learning management systems
- multipath
- e learning
- online stores
- ip networks
- information retrieval
- learning systems
- digital images
- user interface
- higher education
- learning experience
- learning process
- perceived risk