Effects of Promotions on Location-Based Social Media: Evidence from Foursquare.
Ke ZhangKonstantinos PelechrinisTheodoros LappasPublished in: Int. J. Electron. Commer. (2018)
Keyphrases
- social media
- social networking
- online social networks
- social activities
- social networks
- location based services
- social networking sites
- empirical evidence
- user generated content
- social relationships
- user generated
- computer based instruction
- big data
- social interaction
- mobile devices
- data sets
- positive effects
- social media sites
- case study
- social media data