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Framework development of electronic marketing (EM): A case study on catfish industry in Malaysia.
Buani Atiqi Abdul Rahman
Yazrina Yahya
Muriati Mukhtar
Published in:
ICEEI (2011)
Keyphrases
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case study
website
social media
main contribution
data mining
probabilistic model
design principles
financial services
software engineering
knowledge based systems
theoretical framework
development process
product development
core components